Burberry Market Position and Competitor Analysis

Burberry Market Position and Competitor Analysis Ans: Burberrys target customer is someone who wants luxury while being functional. The brands point of difference with other luxury brands is that they could be luxury, aspirational, and functional. Burberry decided they were going to reach these customers from Bravo identifying their niche between labels of Polo Ralph Lauren and Giorgio Armani on the apparel side, and between Coach and Gucci on the accessories end. The Burberry team priced the products between these price points to reach consumers. Burberry wanted to create the image of accessible luxury. The characteristics of a market are assessed through various models such as analysis of Porters five forces of competitors analysis. Here, we view Burberrys market positioning through its competitors analysis. Burberrys products include continuity products which have a product life cycle of a few years, and fashion products which are designed to respond to a fashion trend. Therefore, the market positioning of the Burberry is unique and varies as it targets trendy as well as classic customers. Burberry targets all its customers through a common theme of functional luxury. Burberrys main competitors include Coach, Armani, Gucci, and Polo, all of which are among top fashion brands in UK and globally. Coach and Gucci, both are more focused towards fashion accessories while Polo and Armani are more focused towards apparels; although all have a range of products in both apparel and accessory categories. Burberry has positioned its brand in the minds of consumers to be functional luxury. Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products have life cycles that are expected to last for a number of years. Burberry also has three primary collections: womens wear, menswear, and accessories. With so many different products offered in different collection and the fashion vs. continuity of Burberry products the product mix is very great. This contributes to the positioning of the Burberry brand. Burberry has received awards for the Contemporary Design Collection of the Year and the Classic Design Collection of the Year. This illustrates how diverse the Burberry brand is Therefore, the market positioning for Burberry varies. Burberry can appeal to the hip 25-year-old man or the conservative 65 year old man. However, many Burberry ads feature younger models. Recent Burberry ads have featured everything from a British landscape with aristocratic looking models to edger ads with models in bikinis. Taking all of this into account, Burberry is targeted towards many different segments of the population with one common theme, functional luxury. Burberry has many competitors that include: Coach, Polo, Armani, and Gucci. Relative to that of Burberrys competitors, they have positioned themselves very well in the minds of consumers. Coach primary positioning is on handbags. While Coach also carries other accessories that range from watches and shoes to scarves and dog collars, Coach remains primarily in the accessory end of fashion. Coach was also not even a player in the top 10 luxury goods players. However, Coach held 6% of the accessories share and in a price comparison was more on the low end of cost for accessories. This does not however reflect Coachs marketing positioning. Coach is just simply more affordable and more accessible to the general population. Polos marketing positioning is centered more towards clothing. While Polo was a number two player in the top luxury brands they captured the most market share for apparel, however, lower priced than Burberry. The Polo brand has great brand equity and is very well established in the minds of consumers. Armani, another competitor or Burberry, placed 8th in the top 10 global luxury goods. While Armani really only focuses on apparel the brand still maintains a strong luxury position in the market. Gucci also placed in the top 10 global luxury goods. Guccis marketing position is towards luxury accessories. They captured 12% of the accessory market share and were the highest priced brand for accessories. Overall, Burberrys competitive positioning is suitable over the long term. While brand like Coach and Gucci focus more on accessories and Armani and Polo focus more on the apparel market, Burberry has succeeded in penetrating both the accessory and apparel market while remaining a luxury good. Burberry has also succeeded is positing itself between brands such as Polo Ralph Lauren and Armani in apparel, and between Coach and Gucci in accessories. Burberry also has many different lines within the Burberry brand. This allows for more high-end goods and goods that would be feasible for purchase by the general population. Burberrys positioning of functional luxury is extremely competitive and will sustain over the long-term. Q2. Is Burberrys competitive position sustainable over a long term? Why? Ans: Burberry, initially Burberrys was popular amongst the British Royalty during the 1900s for its original designs and uncompromising quality. Thereby, the brand increasingly became a symbol of both luxury and durability. However, during the mid-90s, the company started facing several strategic and structural issues. In spite being a profitable business the earning quality was low. The brand came to be perceived as stodgy-looking and conservative, and skewed to a older customer-base. However, reinvention of the brand took place when Rose Marie Bravo came on board as the chief executive, with the basic motive to transform Burberry from a tired outwear manufacturer into a luxury lifestyle brand that was inspirational, stylish and innovative. The following measures were taken: Recruiting people, who were experienced and skilled in the field, thereby made a A-list industry talent team. Changing the name from Burberrys to Burberry and a contemporary logo and packaging was introduced. Repositioning the brand between cutting-edge fashion and classics. Burberry was positioned as a aspirational as well as functional brand and represented accessible luxury. The product line was upgraded and Burberry came up with three primary segments: Womens wear, Mens wear and accessories. Burberry expanded its portfolio in two segment: low priced labels including Thomas Burberry (in Spain and Portugal) and Burberry Blue and Black labels (in Japan) mainly to appeal younger, more fashion conscious customers and the high-end label Burberry Prorsum to position itself in high-profile luxury market. Advertisement campaign including Stella tenant, featuring a British aristocrat and model Kate Moss featuring the modern, fashion-oriented side. The check prints were an integral part of Burberry design pattern, and accounted almost 25 percent of companys revenue from check products. It also launched Burberry Brit, a new perfume line featuring a check design bottle. Thereby, Burberry positioned itself as a brand between lifestyle and fashion brand. Thus Bravos team brought Burberry from a broken position to a popularity stage. Thus, Burberry holds a competitive edge and positioning in the market. This competitive position for Burberry is sustainable over the long term due to several reasons. Not only due to its particular price points, but Burberrys intensive consumer surveying is also important. Burberry has consistently focused on remaining true to their core brand values and heritage to the Burberry brand. Burberrys market share in 2001 as rated against the top 100 luxury goods players was 5.2%, putting them in 4th place overall. This compares with 14.4% market share for LVMH (1st), 9.1% for Polo Ralph Lauren (2nd), and 4.4% for the Gucci Group (5th). Armani falls short with a smaller percentage (3.5%) of the market. Coach is far below these and does not appear on the top 10. If you compare by the type of luxury good; in accessories: Gucci is at 12%, Coach at 6%, Polo at 4%, and Burberry at 4%. And for apparel considerations: Polo is at 9%, Burberry at 3%, Armani at 2%, and Gucci at 1%. It is clear here that these distinctions occur based on the depth and width of each companys product line. Coach sells far more accessories (i.e. leather goods) than clothing, and Polo sells far more clothing than accessories. Burberry is almost balanced, and sells an equal amount of both, on their 2003 annual report Burberry shows almost even income from womens wear (33.3%), menswear (27.4%), and accessories (28.6%). For this reason, Burberrys competitive position is sustainable, as they have a decent demand for both accessories and apparel. Q3. Bravos team is currently carrying out several initiatives including multiple collections, multiple channels and multiple licenses. What is the role of each of these initiatives in Burberrys overall business model? Ans: Multiple Brands Burberry created multiple brands (Prorsum, London, Blue and Black, Thomas Burberry) to attract certain kind of customers whom they were not targeting initially and to cater certain characteristics of certain customers. This idea supports Bravos goal to attain new customers along with retaining old customers For example, Burberry London was offered as a lower-priced label designed to appeal to a younger, more fashion-conscious customer. Blue and Black is sold in Japan, for younger individuals, and is a foreign product that diversifies the product risk. Burberrys Prorsum product line was introduced to secure their positioning in the niche and luxury market. It shows consumers that Burberry competes with the latest fashions, and represents the highest end of luxury items. Prorsum was used to show the Burberry brand as luxurious and according to Bravo, the Prorsum introduction was created to tell people that something new was happening at Burberry. The idea was to introduce a high-profil e, high-end brand, and do it in a first-class way, by putting it in the best stores in the world. The intended role for Burberrys collections (Womens wear, Menswear Accessories) was due to extensive consumer research to also help recruit a newer consumer. The only way to do this was to update the product line to fit the fashion-desires of current and potential customers, and a way for Burberry to give a consistent look and feel across an array of products. Not only did they maintain creating products that were expected to have a lifespan of a number of years, but they also created other fashion-oriented productsà ¢Ã¢â€š ¬Ã‚ ¦designed to be responsive to fashion trends, thus maintaining their flow with fashion evolutions. Burberrys continuity products (classic trench, duffle coats, handbags and scarves) have longer life cycles than that of its fashion oriented products. Care must be taken in analyzing product life cycles. In terms of womens wear, menswear, and accessories, each col lection allows Burberry to compete with its major competition. A collection of accessories allows Burberry to adequately compete with larger accessory players such as Gucci and Coach. Multiple Channels Mass exposure was allowed to customers in wholesale and retails. The company had taken more control over its distribution by purchasing some distributors and severing ties with others. It had 3162 wholesale stores, 434 department stores, and 2728 specialty stores. Multiple Licensees Throughout the 1970s, when Burberry was owned by GUS, the Burberry brand became licensed on too broad of an array to maintain the true image and values of Burberry. With this came overall turmoil when the pricing, designing, and quality of Burberry products became skewed across numerous markets which then resulted in the brand having losing much of its exclusivity and the Far East [accounting] for a disproportionate 75% of sales. Due to this fact, Bravo determined and executed a plan where Burberry would now exercise control over everything from design to sourcing, manufacturing, and distribution. Ultimately, devising this licensing strategy allowed for the elimination of price, design and quality inconsistencies. Multiple licensees allows Burberry to introduce products in markets their competition has better hold of, and still share in some of the profit. These new collections and brands serve to further Burberrys new strategy and to mitigate risk of alienating core customers. Q4. Has Bravos team managed to elevate the overall status of the Burberry brand? Ans: Bravos team has managed to elevate the overall status of the Burberry brand through a complete transformation of the brand from being a classic aristocratic brand to a complete fashion oriented though being well-verse and sticking to its core brand values providing the customers both luxury and durability, for which it is known. The product was positioned as an affordable luxury brand catering customers of all age groups and from different fronts of life. The team rigorously worked to completely overhaul the pricing, distribution, product, and promotion. Multiple product lines and brands were created and the company moved in a global direction. Burberry also saw that by 2002, gross margins were now 56% compared with 47% in 2000. Multiple brands like Burberry Prorsum, Thomas Burberry, Burberry Blue and Black labels were launched to cater every segment in the market place. In terms of distribution, by 2002 Bravo and her team had managed to create world-wide distribution of the Burberry product. According to the study, they had 3,162 wholesale doors worldwide, including 434 department stores and 2,728 specialty stores, and also more than 132 company-owned stores. Lastly, Bravos team challenged themselves in finally devising a plan to promote the Burberry image. With the help of a famed advertising team, the Burberry campaign executed. The first flight launched in 1998 and featured Stella Tenant, a British Aristocrat and ultimately told a story that was able to convey the brand values, tradition, and heritage of the Burberry brand. The following winter, in 1999, the team was able to maintain the value image of Burberry, but also introduced model Kate Moss into their ads to simultaneously convey Burberrys more modern, fashion-oriented side. Ultimately, each challenge remained focused on Bravos original goal to make Burberry a global brand, while maintaining the core values and heritage of Burberry. Thereby, Bravo and her team brought Burberry at a status of most preferred, durable, luxury and also fashion oriented and accessible brand for all age category customers, thereby redefining an elevated status of Burberry.

Assessment and grading criteria Essay

Unit 1 – Fundamentals of Science Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 outline the key features of the periodic table, atomic structure and chemical bonding M1brelate the key features of the periodic table to the conclusions drawn from the practical activities D1vexplain how standard solutions and titrations are prepared in industry P2vdemonstrate practically the ability to prepare chemical solutions and test their accuracy see more:analyse factors that contribute to the wellbeing of individuals Scenario: You are working as a scientist for ‘Edvisprog’ – a company producing visual aids for education. The team is currently working on a web-based program to help students understand the key features of the periodic table and information to guide students to help the teaching and understanding of the use of titrations. You have to produce word documents or powerpoint presentations that will provide the information for the web-based software. Remember: During this (and other assignments) credit cannot be given for a diagram copied from the internet unless, (1) It is referenced and (2) You have interpreted the diagram in some way, for example, added your own labels or further described the concept conveyed in the diagram. Task 1 – Chemical Bonding and the Periodic Table In this task you have to describe atomic structure, outline the key features of the periodic table and describe chemical bonding Draw a diagram of a Calcium atom, label the key components of the atom. P1i The periodic table contains over 100 different elements in a specific order. Describe how the atoms in the periodic table are arranged. You will need to make reference to (a) groups, (b) periods, (c) metals and non-metals, (d) solids/liquids/gases. Choose three different elements and explain why each is in a particular group / period P1ii Ionic, covalent and hydrogen are the three main types of chemical bonding. Draw a series of diagrams, with explanations to outline the process involved in each type. P1iii Task 2 – Volumetric Analysis This task will require you to make a ‘Standard Solution’, this is a solution of known strength. You will make a solution of sodium carbonate. The strength of sodium carbonate (Na2CO3) is usually measured in moles. A one molar (1M) solution means one mole of substance (solute) per litre of solution. A mole is the molecular mass of a substance in grams. To calculate the molecular mass, the atomic masses of all the atoms in the molecule need to be added together. For example, the sodium carbonate molecule consists of one atom each of sodium (Na), carbon (C), and oxygen (O). Their respective atomic weights are: Na – 23,C – 12 and O – 16, so the molecular weight, is 23 + 23+ 12 + 16 + 16 + 16 = 106. Thus 106 grams of Na2CO3 equals one mole of Na2CO3, and a 1 molar solution of Na2CO3will contain 106 grams of Na2CO3chemical, per litre of water. Using all the safety measures required, make a ‘Standard Solution’ of sodium carbonate. It can be any strength you like (within reason!) but you must know the strength exactly. This part of the task will be assessed by the teacher. P2i You will now use your standard solution to calculate the strength of a sample of HCl (Hydrochloric Acid). Procedure†¦ 1. Rinse all equipment with distilled water 2. Using a pipette add 25 cm3 of Na2CO3 to a conical flask 3. Add 3 or 4 drops of phenolphthalein. The solution will turn pink. 4. Fill the burette with Hydrochloric acid. 5. Add acid to the alkali, note how much acid is needed to neutralise the sodium carbonate, the solution will turn clear (to the nearest 1cm3) 6. Repeat the experiment a further three times, this time being accurate to 0.1 cm3 7. Take the average of the acid needed (from the three experiments in the previous step). P2ii Calculate the strength of the acid using the following information†¦ Na2CO3 + HCl ïÆ'   NaHCO3 + NaCl At equilibrium: Moles of Na2CO3 = Moles of HCl (as they react in a 1:1 ratio) Molarity of HCl (moles per litre) x Volume of HCl (litres) = Molarity of Na2CO3 (moles per litre) x Volume of Na2CO3 (litres) Molarity of HCl (moles per litre) = Molarity of Na2CO3 (moles per litre) x Volume of Na2CO3 (litres or ml) Volume of HCl (litres or ml) P2iii M1i Task 3 – Further Calculations This task requires you to further understand and describe the molecular changes from the previous experiment. The experiment reacted Na2CO3 with HCl to make NaCl and H2O. 1. Explain what makes HCl an acid/ 2. Explain what makes Na2CO3 an alkali, when dissolved in water? The diagram of Sodium carbonate may help you to explain this 3. Why does the hydrogen (H) form a positive ion in a hydrochloric acid solution? 4. When acids and alkalis react they form a salt, explain why a salt (in this case NaCl) is a very stable compound? 5. Explain why Sodium is in group 1, period 3 and Chlorine is in group 7, period 3. M1ii Explain in detail how you prepared your base solution, including the calculations. D1i Task 4 – Titrations in Industry Standard solutions are used in the chemical industry to measure and check the strength of chemicals. One particular example is the conversion of WVO (waste vegetable oil) into biofuel for diesel engines. The pH of WVO needs to be altered so it is approximately 8.5, which is the same as normal diesel. Explain how the pH of WVO is measured in an industrial setting and why the pH must be accurately determined. The following websites may be useful: http://en.wikipedia.org/wiki/Titration http://alternativefuels.about.com/od/biodiesel/a/bdtitration.htm D1ii Edexcel Level 3 BTEC Nationals in Applied Science (Forensic Science)Name†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Unit 01 – Fundamentals of Science Assignment 01-01, Volumetric Analysis Unit 1 – Fundamentals of Science Assessment and grading criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit grade the evidence must show that, in addition to the pass criteria, the learner is able to: To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to: P1 outline the key features of the periodic table, atomic structure and chemical bonding M1 relate the key features of the periodic table to the conclusions drawn from the practical activities D1 explain how standard solutions and titrations are prepared in industry P2 demonstrate practically the ability to prepare chemical solutions and test their accuracy Marking Grid: Task 1 – Chemical Bonding and the Periodic Table P1i Labelled diagram of atom Yes / No P1ii Key features of periodic table Yes / No P1iii Key features of chemical bonding Yes / No Feedback: Task 2 – Volumetric Analysis P2i Experiment conducted safely Yes / No P2ii Basic results from experiment obtained Yes / No P2iii/M1i Molarity of HCl calculated Yes / No Feedback: Task 3 – Further Calculations M1ii Questions answered about acids, bases and the periodic table Yes / No D1i Explained how standard solution was made, including calculations Yes / No Feedback: Task 4 – Titrations in Industry D1ii Describe the titration of WVO and the subsequent implications Yes / No Feedback: Criteria Awarded: P1 P2 M1 D1 Date: Student Response to Feedback:Date: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 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Status Demand Respect

Respect has a great importance in our everyday life. As children we are taught to respect our parents, teachers, elders, school rules, traffic laws, family and cultural traditions, other people's feelings, and people's differing opinions. We come to value respect for such things when we're older as well as through our experiences in life. Sometimes we may shake our heads or fists at people who seem to have not learned to respect them. We develop great respect for people we consider pure and lose respect for those we discover to be artificial, and so we may try to respect only those who are truly worthy of our respect.In reality at some level, all people are worthy of respect. Respect is also important in today’s society. If you want a job and go to an interview for one, and you are rude to the boss you are most likely not going to get the job. Jobs and relationships become unbearable if we receive no respect in them and we don’t perform at 100 percent as a consequence. The price of disrespect if we violate the street law, â€Å"Diss me and you die. † is an increasingly part of public life this time of days.Members of racial-ethnic minorities and those discriminated against because of their gender, sexual orientation, age, religious beliefs, and economic status demand respect both as social and moral equals for their cultural differences. We live in a diverse nation made up of many different cultures, languages, races, and backgrounds. A variety that can make our lives very different and exciting if we get along. You may not like every single person you meet but if you respect them they will respect you and that will make life a bit simpler.We learn that our lives are better when we respect the things that deserve to be respected and that we should be courteous in giving respect to all equally. It is crucial that are lives depend every bit as much on whether we respect ourselves. The value of self-respect is something we take for granted in most cases, or we may discover how very serious it is when our self-respect is threatened, or when we lose it and struggle to regain it. In some cases people find out that finally being able to respect themselves is what matters most in life and they accomplish this by kicking a disgusting habit, or defending something they stand for.Others sadly discover that life is no longer worth living or cherishing if self-respect is irretrievably lost. It is essential that respect and self-respect are deeply connected with each other. It is tough if not merely impossible both to respect others if we don't respect ourselves and to respect ourselves if others don't respect us. One of the keys to building or tearing down ego is respect. The interchange of respect or failure to interchange respect can affect ones self esteem greatly. Sometimes it can take an eternity of investment to exhibit love, respect, admiration for ones self as well as for others.Respect to me, is a way of showing someone t hat you think highly of them and well, respect them. Respect is a very important part of life. If a person is respected, it makes him fell good and in return, he or she respects you. Respect is important to me because if a person didn’t respect anyone, he himself would not be admired, and over time, he would grow up to be a very rude and inconsiderate person. Rudeness and kindness are also two very big components of respect. Everyone has a different opinion on respect and who deserves theirs. If you are rude to people or a person, you are disrespectful.If you are purposely mean or nasty to people, you are disrespectful. Respecting teachers is a very important part of education and life. Teachers feel good when they are respected and tend to be less grumpy and nicer during the day. Respect can take years to earn or it can almost be earned overnight. Teachers, priests, authority figures and other groups of people spend years in school before they earn their respect. Musicians c an right a song and earn respect almost immediately. Respect is ten Gaining respect from someone is one of the hardest things to do.I think nowadays that it's even harder to gain respect from people than before. Most respect goes to the actors, actresses and musicians, so I guess people have some competition when it comes to that. Sure, there are people who do get respect for being kind, for not being a pushover, but most respect is given to those in â€Å"gaudy† careers, action can loose a person their respect. People can spend their whole lives thinking of ways to earn respect, but unless they do something they will never get it. In contrast respect is something everyone wants and something no-one wants to loose.

Essay about The Civil Rights Movement - 2130 Words

Man-made constitutions once created a society based on hierarchy, separating black from white, Latino from Asian, and rich from poor. Through the significant decades of the 1940s-1960s, America laid the groundwork for civil rights, a movement through which minorities fought for equal opportunity. How could America call itself â€Å"land of the free† when only the white man could socially and economically move upward? For minorities, this represented an immobile society. Yet, equality elapsed over time, and due to pivotal events in American history such as the Cold War and WWII, the Civil Rights Movement molded the road toward change and challenged America to redefine their core values. The Civil Rights Movement was first established during†¦show more content†¦Lieutenant General Jon L. Dewitt would exemplify the efforts of many white Americans in the midst of this fight for order. Unfortunately, for many white Americans bliss was ignorance and the Army’s B ureau of Intelligence produced a survey to prove it. In the early 1940s, the Bureau found that â€Å"the majority of white Americans were unaware that there was such thing as a Negro problem, and were convinced blacks were satisfied with their social and economic conditions† (Foner 828). Examples such as this portray the inconceivable boundaries that Negros, Latinos, Asians, and several other minorities, including the poor, had to overcome. Subsequently, the only way minorities were going to be heard was by making their presence known. As the world showed signs of reviving to meet the demands of World War II, Philip A. Randolph (a black labor leader), â€Å"saw a new opportunity to pressure the government† (Why Should We March). In 1941, Randolph called for a march on Washington to end segregation, encourage an anti-lynching law, as well as establish fair employment for blacks. Randolph’s actions put pressure on President Roosevelt, leading to Executive O rder 8802, which banned discrimination in defense jobs and established the Fair Employment Practice to monitor compliance. Small victories such as the Executive Order 8802 and the Fair Employment Practice propelled and strengthened the CivilShow MoreRelatedThe Rise Of The Civil Rights Movement1179 Words   |  5 Pagessegregations. Out of the numerous elements that arose in the 1960s, there are three movements that truly affected the American society. Firstly, the rise of the civil rights movement was greatly influenced by racial discrimination of colored people in the South. Secondly, the women’s movement aimed to convince the society that women are capable of achieving and maintaining higher waged job like males. Lastly, the gay rights movement aimed to gain acceptance and stop discrimination of homosexuality. 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